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It offers operational support and capital to help founder-led firms scale while preserving their product integrity and existing culture. The company typically looks for 100% buyouts or majority-owned investments in software companies with revenue between $3 million and $30 million. Embrace is led by entrepreneurs and enterprise technologists who have completed over 20 acquisitions in the vertical-SaaS space. Its acquisition strategy targets companies serving specialized sectors such as manufacturing, education, analytics, and supply chain management. Embrace provides centralized operational support while allowing

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